John Shattock - The Marketing Coach

Are you an independent professional, partner, manager, or owner of a business which sells services?

• Are you battling to get enough clients?
• Do you have enough clients, or is attracting them a struggle?
• Do you battle to consistently generate business?
• Do you find it hard to get your message across to gain the attention of prospective clients?
• Do you wonder where you should start?
• Do you recognise that you need help, but you don't want to waste time or money?

Can you afford to wait any longer to get results?

I'm John Shattock, The Marketing Coach.

For more than 15 years I've been helping businesses, not-for-profits, and even local government get their message across as a communications consultant. My company still does this consulting work. And for the last two years I've also gained tremendous satisfaction from teaching service business owners how to develop and implement marketing which works in their situation.

Unlike retailers, manufacturers, or suppliers of consumer goods - for service businesses, mass media advertising is ineffective, even if it was affordable. That doesn't mean service businesses can't actively market themselves.

There's an old adage which says "people do business with people they know and trust". This is especially true for the clients of service businesses. It's sad many service business owners don't make more effective use of the most important factor in attracting more clients.

Themselves.

Your knowledge and expertise in your specialist service, and your personality, when harnessed properly, have the potential to become an on-going source of leveraged and cost-effective marketing.

Why a Marketing Coach?

You have probably heard about coaches - sports coaches, business coaches, even the latest phenomenon, life coaches. All specialising in different areas. Now you can add The Marketing Coach to the list.

Like other specialists, I focus on my area of expertise, which is coaching managers and owners of small/medium service businesses to do their own marketing.

The demand for marketing coaching has grown out of my other business, Shattock Communications & Research, a marketing communication and perception research consultancy.

Small business people kept asking me if I could teach them what they needed to know and give them on-going guidance to make their marketing more effective. Initially, I thought it was a bad idea.

As a marketing and communication consultant I thought all I would be doing would be earning less from businesses which would otherwise have been consulting clients. But then I realised what the demand was really for.

The people who were asking for my help didn't want a consultant. They didn't want someone to do the work for them. They wanted to do it themselves. They wanted the continuing leverage which comes from new skills, knowledge and strategies.

All I needed was to develop affordable ways to deliver that.

In addition to coaching, I still enjoy consulting to larger businesses, not-for-profits, and local government.

Here's some details of my background:

• 22 years in journalism, 12 as Chief Reporter of an award-winning daily newspaper
• 15 years in marketing communication and research
• Accredited in public relations (APR)
• Fellow of the Public Relations Institute (FPRINZ)

Awards:

• Joint winner, Most Outstanding Communication Campaign
• Best Corporate Programme
• Best New Business
• Harry Brittain Fellow (Commonwealth Press Union)

plus numerous awards for news reporting, feature writing and publication quality.

Marketing Coach Services and Products

• Workshops and seminars
• Audio Programmes
• Phone Consultation
• Master Classes
• Individual Coaching
• The Prospect Tracker - simple but powerful marketing software
• CompariZone: Affordable client and customer feedback research

Click on my website link above to access resources and marketing articles relevant to your type of business and also more detailed special reports you can request at no charge. In the Products section, you will find at least one way you can benefit from what The Marketing Coach has to offer.

Best wishes,

John Shattock